From is a store that designs and collaborates with local craftsmen. Each product has a story, that promotes transparent production; creating value and opportunity for self expression within the guests.
The From brand consists of three product lines: Basic, Home and the Partnership brand. Each line focuses on a different aspect of the brand attributes, which are transparency, self expression and partnership.
Brandi Steele, Jay Jeon, Lisa Lindh, Jessica Wonomihardjo
Michael Osborne / Spring 2017
The partnership brand, was created to bring small business and self expression to the mass market. From: will collaborate with a local artist/craftsmen on a quarterly basis, to create an exclusive line of products. Packaging design would continually change to express the artist's story.