The project brief asked for the design of a new packaging structure for colored pencils. From there I formed a brand, known as Collective Pencils, and built the visual language around it. The problem I focused on was tackling the visualization of every color, much like “knowing what you’ve got.” The secondary goal wasto create a pencil box that is cost effective and sustainable, in addition to being beautifully designed. The final product is a sturdy and lasting box, using a series of trays with free standing supports, entirely made of paper products.
All in the Spectrum
Collective Pencils were designed with color in mind. An importance was placed on building a structure that makes all pencils accessible and visible at once, in turn creating a beautiful spectrum of colors. The box was inspired by the Pantone Swatch Book, with its mobility and function within the structure. It was then translated into a physical box that celebrates color.